A target audience is the specific group of consumers most likely to want or need your product or service. Because of this, they are the exact people who should see your advertising campaigns and marketing messages.
Trying to appeal to everyone usually results in appealing to no one. Defining a target audience allows businesses to spend their marketing budgets efficiently and drive better return on investment (ROI). Target Audience vs. Target Market
While often used interchangeably, these terms represent different scopes: How to Identify Your Target Audience in 5 steps – Adobe
Leave a Reply